The first big bet on sports in 2021 - we partnered up with EURO 2020 to deliver a new strategic platform for users "Where all fans play". We've rolled a multi-market 360 campaign across TV, BVOD, OOH, Social, In-App and many other avenues to make our big splash in the realm of football. We've developed in-app experience that included patented TikTok Effects and a first-of-its-kind synergy of the experience for users and non-users alike - bringing the VI through the media channels and the platform itself. A small and mighty team that tackled a mammoth of a partnership, bringing in incredible results and an evergreen strategy that resonated acorss our other many sport partnerships.
Creative Director: Stacey Dsylva & Alessandro Fantini
Creative Agency: Dark Horses