For the first-ever Italian brand campaign, launched during the height of the pandemic, I set out to capture the essence of Italy through a vivid tapestry of its people, traditions and passions. We developed a 360° campaign that celebrates the country’s extraordinary and diverse creator community, from families and grandparents to talented chefs. At its heart, the campaign reflects Italian culture and heritage while reinforcing our commitment to investing in the local market and fostering a safe, inclusive and positive environment for all.

If you can picture it, it's all here.

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Creative & Art Direction: Alessandro Fantini

Creative & Production: AKQA Italy