As part of our ongoing partnership with the Pakistan Super League and PBL (PSL vs AUS), I created two short films for TV and BVOD that captured the essence of our sports platform, Where All Fans Play. The campaign celebrated not only the excitement of the game but also the culture and passion surrounding it, highlighting how TikTok provides a space for everyone to access, engage with and create sports content in their own way.

-

Brand Creative & Art Direction: Alessandro Fantini & Maya Mohtar

Production: 98 Films & Production