As the first-ever Title Sponsor of the Women’s Six Nations, we partnered with the tournament for two consecutive years, delivering a campaign that went well beyond 360 across multiple markets. I led the creation of two integrated campaigns, developing a wide range of assets including announcement videos for social and BVOD, LED pitch-side boards, and the design and placement of the Title Sponsor lockup, marking the first use of a named partner logo in the tournament’s history. We placed a big bet on rugby and focused on making the experience as inclusive and safe as possible. To support this, I elevated our small but powerful evergreen in-app campaign, "Swipe Out Hate," and gave it the broader platform it deserved.

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Creative Direction: Alessandro Fantini

Campaign Production 2023: Preen

Campaign Production 2022: Dark Horses

Media: Zenith

Media Partnership Production 2023: News UK