The Voice is an AI content agent I designed and built so everyone at Amazon Freight Europe can create on brand. It runs in Amazon Quick and learns only from approved sources: a single source of truth I centralised first, a newsroom content tracker and crawlers of the UK and EU websites. Fixed rules govern claims, tone, typography and audience, so every answer traces back to a source. Around the agent I built six skills that turn a brief into finished, checked work: brand and claims checks, decks on the 2026 template, social assets, Outlook-ready emails, newsroom-to-LinkedIn copy and short videos.

Concept, strategy, design and build: Alessandro Fantini

Built with: Amazon Quick, SharePoint, Python