To celebrate our partnership with X-Factor Italy in 2022 and challenge brand perceptions, I created four TV bumpers to promote TikTok on Sky Channels. Each 10-second, creator-led spot broke the boundaries of traditional television by playing a TikTok video sideways on screen, prompting viewers to "change your point of view." The creators did what they do best, delivering a perfectly TikTok-sized shift in perception through their own unique and personal styles.

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Creative & Art Direction: Alessandro Fantini