To celebrate our partnership with X-Factor Italy in 2022 and pushing to shift perceptions, I've created 4 TV bumpers to promote the brand on Sky Channels. In four different creators-led 10 seconds creatives, I have broken the bounderies of television by playing a short TikTok video sideways on their screens - prompting viewers to "change your point of view". Creators did what they do best and created a perfect TikTok-sized shift in perceptions in their own personal and creative style.
Creative & Art Direction: Alessandro Fantini
Art Direction & MGX Production: Alexander Polozun